Rox's $100M Series B Values Its Global 2000 Revenue Agent at $1.3B After a 10x ARR Year

Rox, a San Francisco company that builds an AI revenue agent for Global 2000 sales teams, has raised a $100 million Series B at a $1.3 billion valuation. The company announced the round on November 11, 2026. General Catalyst and March Capital co-led it. Existing investors Sequoia Capital and Factory doubled down, and Databricks Ventures and Prosperity7 Ventures joined as new investors. The financing follows a $50 million seed and Series A announced in November 2024.

Rox says annual recurring revenue grew more than 10× in its first year in market. It also claims more than 700% net revenue retention across enterprise customers, and that some customers see roughly 25× return on investment within 90 days. Those figures are company-reported; the announcement does not publish absolute ARR.

An agent wired into the warehouse, not a chatbot on the side

Rox describes itself as a vertically integrated system that sits on each customer’s data warehouse and works inside the systems sellers already use. The agent is meant to generate pipeline, qualify leads, book meetings, manage deals and expand accounts. Founders Ishan Mukherjee, Shriram Sridharan and Diogo Ribeiro started the company in 2024. Early backers also include GV and Zach Frankel.

The company argues that enterprise sales still follows a steep power law: the top 15% of reps bring in roughly 90% of revenue, while the average rep spends 40% of their time on administrative work, a figure Rox attributes to Salesforce. The product pitch is to automate pipeline generation, deal execution and upsells so reps can spend more time on relationships and complex accounts.

Rox says it has cut outbound prospecting pricing by 50%, driven by research-led improvements, and that it is launching a revenue-agent benchmark to measure performance on real-world revenue tasks. It also says its own go-to-market runs entirely on Rox.

Customer results Rox puts on the page

The announcement lists several named or semi-named customer outcomes. For a global IT services firm, Rox says it delivered $330 million in qualified pipeline in eight weeks and returned 1,000 hours of pursuit prep to reps. For a global medical technology company, it says it identified more than $200 million of new funding opportunities and helped close $24 million in revenue in five months despite multi-year sales cycles. For a leading global engineering and professional services firm, it claims more than $310 million in potential opportunities from signal-qualified leads and previously missed public-sector bids.

Other examples in the release: a DevSecOps platform that Rox says doubled outbound volume; a payroll provider where Rox is finding and engaging 4 million prospects the team could not reach economically, at 20% of the cost of traditional outreach; an industrial software company that doubled sales capacity and booked 50+ meetings in six weeks; and a large German engineering company that Rox says saw 24.3× ROI in 90 days. All of those numbers are company claims.

Deployments, Rox says, now span non-tech industries including IT services, energy, commodities, medical technology, industrial manufacturing and automotive. Public quotes in the release come from GitLab’s CIO Manu Narayan and Puma Energy’s Tanay Tiwary, among others.

Where the money goes next

Rox plans to spend the round on AI research, custom models and evaluation infrastructure, and on expanding work with large enterprises in healthcare, industrial, financial services, energy and technology. The company says it was named a Visionary in the 2026 Gartner Magic Quadrant for Revenue Action Orchestration and a Major Player in the 2026 IDC MarketScape for Worldwide Unified Revenue Orchestration Platforms.

Investor quotes lean on measurable pipeline rather than demos. Sequoia’s Konstantine Buhler called Rox “a clear example of the real ROI of AI” for Global 2000 sales teams and CROs in under a quarter. General Catalyst’s Marc Bhargava said boards are telling revenue leaders to try something new rather than renew the incumbent, arguing that older systems were never built for agents.

The bet underneath the round is that revenue work is harder to check than code, so Rox is spending on custom models and its own benchmark rather than wrapping a general chat model. None of the customer figures above has been independently audited, and the company has not disclosed absolute revenue.